As a newly licensed real estate agent, you might be wondering how to generate leads fast. You’ve put in the hard work and passed the test, now it’s time to start earning some money.
If you’re like most new agents, you’ll have a lot of questions about how to succeed in this business. And as with most businesses, there are many different ways to go about generating leads. But what works best for one agent may not work at all for another.
So how do you know where to start? One of the most effective ways is to use real estate marketing postcards to generate leads.
Why You Should Use Real Estate Marketing Postcards to Generate Leads
In the digital age, it’s easy to forget that postcards are still a great way to get your name out there. A postcard is a great way for new agents to make an impression on potential clients. You can choose from many different styles and designs, from simple text or images to full-color photo cards that show off your personality and style.
Send out a mass mailing with your contact information on it. Include a short personal message and ask recipients if they can recommend someone who might be interested in buying or selling property in your area. You can also include an incentive like a gift card or coupon for a local restaurant or store if they’ll refer someone who contacts you through the postcard.
But why should you use real estate postcards? Here are a few reasons:
1. Easy to Create and Distribute
Real estate postcards can be designed in minutes using a template from an online service that offers customizable templates designed specifically for real estate professionals.
You can view some of the templates when you click here. Once you have your design ready, all you have to do is print the cards and mail them out.
The best part about using real estate postcards is that you don’t have to worry about getting caught up in a lengthy design process or having tons of experience with graphic design software like Photoshop or Illustrator. With so many great options available online, anyone can create a professional-looking real estate postcard in no time at all.
2. They’re Inexpensive
Postcards are a cost-effective way to reach potential buyers. Real estate postcards can be printed in bulk at a much lower price than other marketing materials, like brochures or direct mailers. This makes them an ideal choice for new agents who don’t have a large budget but still want to get their name out there and build their business quickly.
3. They Can Be Personalized
If you would like to add a personal touch to your real estate marketing campaign, then this is the way to go. You can include photos from previous properties that sold or listings that didn’t sell yet but are currently on the market, as well as testimonials from satisfied customers who used your services before. The sky’s the limit when it comes to personalizing these cards.
4. Good Visibility
Another appealing feature about postcards is that they have great visibility and since are affordable to produce and distribute, can reach an incredible amount of potential clients in an area.
Postcards don’t go inside an envelope meaning once the recipients open the mail, they’re guaranteed to see the postcard. So, if your design should be great if you want to pique their interest.
5. They’re Versatile
Postcards are an inexpensive way to reach a large audience and they can be used for a variety of purposes. You can send postcards to your current clients and past clients inviting them to events or offering them special deals on services. You can also send out postcards to potential clients in your area inviting them to your open houses or listing presentations.
You can even send out postcards with information about new listings that you have available in your office so that people will call you when they see something they like.
6. They Stand Out
While other forms of direct mail may blend into the background of someone’s mailbox, postcards are easy for recipients to spot because they are square and larger than normal envelopes or junk mail. A well-designed postcard stands out amongst the other mailings that people receive every day — especially if it has a unique design or some special feature that catches the eye.
This means that they get noticed right away which increases the chances that someone will read what you have written on it and respond accordingly.
7. They Are Scalable
They can be scaled up or down depending on how much money you want to spend. You don’t need to order thousands at once — just start small and see how things go.
8. They’re Not Too Pushy or Salesy
Postcards are great for advertising because they don’t make people feel like they’re being sold something. They’re not too pushy or salesy, and they allow you to communicate with your customers in a personal way.
If someone wants more information about what you’re selling, they can visit your website where there’s more information about you and what you do. The information is available for them to read over before deciding whether or not they want to take the next step by contacting you directly.
9. Follow-Up Tool
Postcards can be used as a reminder for clients who haven’t yet made an offer on a house or condo. Just make sure you include a clear call-to-action on your postcard, so that people know what they should do next.
The Final Word
Real estate agents who are just starting out don’t have the luxury of a big budget or large databases, but that doesn’t mean they can’t generate leads. With a little bit of creativity and some careful planning, you can develop your own lead generation strategy and real estate postcards can be a great way to do that.
They are inexpensive, easy to create and print, and they work really well in a variety of situations.