Why Do You Have So Many Views on TikTok, But No Likes?

When compared to other social media platforms, TikTok is completely different. For starters, it’s a platform where you can only create and post videos. Second, there are various tabs that users can use for finding content that they like. And third, it’s currently the most popular social media app out there, meaning that it has millions of active users every day.

If you’ve been using it for quite some time and noticed that you have a lot of views, but not likes, you might be wondering why this is happening to you. To solve this dilemma right away, there are several things that can cause this situation, and here is everything that you should know about them:

1. Why Do My Views Keep Increasing, But My Likes Stay at “0”?

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When compared to other social media platforms, TikTok is completely different, mostly because it reveals a wide array of videos to individuals through the ”For You” section. Now, in most cases, the platform will show suitable content to people, which means that they can view and interact with videos that they actually want to see. However, sometimes, the wrong videos might end up in this particular section, which is why people simply choose to hide or entirely skip the content since they aren’t interested in seeing it.

Besides this, the videos you make might also be reported due to various copyright violations by their owners. For instance, if you choose to use popular cartoon characters such as The Powerpuff Girls, your video might get reported and in this case, it might be taken down from the platform. It’s also worth mentioning that you might prefer to make your account private, meaning that no one will see it except for the people on your followers’ list.

Because your account will be locked, you might only receive views from the people that follow you, however, they might not like it. All of this means that, even if you create fun and interesting content, you need to know how to distribute it out there, especially if you want to have as many likes as you do views. There are also companies that can help you with increasing your likes and if you want to see the services you can opt for, visit here.

2. Does The Algorithm Have Anything to do With This?

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Of course! Like all other sites, the algorithm created for TikTok is complex, and it’s made specifically to deliver videos to people based on what they interacted with in the past. It recommends videos based on several things. For starters, it’ll show the content you expressed interest in when you became a new user, however, it’ll also take into account what you’ve interacted with later on. Thus, it’s capable of providing you with exactly what you want to view.

For example, if I opted for following, viewing, and liking accounts that feature videos of people cleaning houses, similar content will show up in the “For You” tab, however, if I skipped such content or hidden it, it won’t appear in the tab, thus, individuals might not receive likes, nor views because of this. Because of this, it’s important to adjust things so that you can make sure that people actually view and like your content.

3. What Factors Will Influence My Visibility?

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How much interaction you receive for your content will influence your visibility. What does this mean? Well, it means that the more people engage with it, the more it’ll be delivered to individuals. So, for starters, the subject of your videos is quite important since this is how the algorithm categorizes it and offers it to people. Second, the device settings people opted for – such as their location – will influence whether or not they’ll see the content you generate.

Also, if your videos include popular or extremely used songs, it’s possible that more people will see them. Like Instagram, hashtags and captions are crucial, thus you might want to determine which ones you should add to your posts so that you can increase your visibility. And lastly, as mentioned, the user activity, as well as whether or not they hide your content will influence if it’ll be delivered to an increasing number of people.

4. Is There Something I Could do to Increase My Likes?

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This article wouldn’t be complete without mentioning what you could do to increase the number of likes you receive. TikTok videos are all about being fun and short, hence, you should ensure that you can hook your followers in the first 3 seconds of watching the video. If you can achieve this, people will most likely see the entire video, however, they might also choose to repeat it and more importantly like it. This type of engagement is crucial for increasing your popularity on the platform.

If you already have a following, you should try and make content that’ll be suitable for them. For instance, if you’ve always made how-to or DIY videos and people followed you because they liked them, you shouldn’t start making completely different content that they won’t be interested in seeing. The more your niche can relate to the content, the more they’ll engage with it, meaning that you can be more successful.

Lastly, you should always use popular audio and new features, especially since it can allow you to try new things, and by doing so, you can receive more likes. For instance, you can choose to be a beta tester, which means that you’ll receive new features before other people, which is something that can easily make your account stand out from the crowd, thus, you could rack up more followers, likes, and views.


As you can see, there is a wide range of reasons why you might be receiving a lot of views, but not as many likes. However, as we mentioned in our article above, there are some things that you could do, all of which will help you increase your popularity, visibility, views, and of course, likes.

Since you’ve now learned all the factors that will influence your overall success on TikTok, you shouldn’t lose any more of your time. Instead, you might want to come up with a suitable strategy, one that’ll help you increase the number of views you have, as well as the likes you receive on TikTok.

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