Traditional marketing practices with a limited reach cannot give a jumpstart for new businesses in a world strewn with smartphones. The Internet and its usage is common even in the remotest parts of the world.
Small villages in developing countries are witnessing an increase in smartphone and internet users. Many people from these far-flung places have taken to platforms like Youtube and TikTok to showcase their talent and now are considered media influencers with offers to collaborate for brand promotions.
OTT platforms with no ad disturbance features are preferred choices over movies and TV sitcoms with repeated ad spaces. Vlogging and blogging are offering new avenues for advertisers to attract customers.
Owing to these transformations affordable content marketing services are the preferred choice for product and service providers who are looking to grab the attention of customers.
Fun facts about content marketing
- Content marketing has been around even before computers and the internet was used extensively and dates back to early 1810 when John Deere published a print magazine with farmers-related content
- In 1918 Jell-O begins publishing recipes to use its products thereby engaging and enticing mothers who bought it to homemade jelly and icecreams
- John F Opendahl created the term content marketing in 1996 at the start of the dot com rush and email marketing
- Social media content platforms like Facebook, Instagram, Youtube, and Google blogs are enabling scores of people to display their talent.
Content marketing is in its prime and there will be new trends and microblogging events that can challenge the limits of a copywriter to narrate volumes in short sentences or one-liners.
Advantages of content marketing
Content is in demand
People’s reward circuitry is fueled by dopamine. When they see or read good content, they want more of it. It becomes a habit or pleasure derived from seeing as much content. Based on the watch and search history, related content and advertisements are shown to the consumers. For instance, after watching Insta reels related to a particular miracle cream that removes pigmentation, a related ad will influence the consumer to buy it.
Engaging the targets
There is a difference between organic and disruptive marketing. However, quality content marketing only nudges without pushing over the prospective consumer. Through effective blogs, reels, and snippets using SEO and short videos, content marketing helps businesses attract, engage, and retain a customer at their pace. Unlike cold calling, people have the freedom to watch what they want and they seem to prefer it this way.
Quality content is inclusive of quantitative facts, qualitative analysis, and storytelling to spin the interest of the customer. When you talk the numbers through the art of vivid imagination of a good story, consumers will look up and notice your brand. For instance, when a rough terrain multi-utility-vehicle wants to advertise its purpose in the heartland of the country’s thickest forest regions, it can portray the story of a school in the remote village that is awaiting their supplies that are transported by your brand’s newly launched vehicle. A story like this etches in the memory and people reach out to know more about your brand.
When quality content finds the right place and targets the audience with specifications of their search history, age, and interests, the outreach of the brand will increase. New consumers will sign up and boost sales after being influenced by the content. The business can scale up its operations and penetrate markets where it did not have a presence.
A well-written article that talks about the product and related data in a manner that grabs the attention of the reader is still a preferred route. Blogging takes less time and money and achieves the desired results.
Facebook, Instagram, Twitter, Telegram, and Snapchat allow various tools to market your products. Most successful home-based businesses have sprung up after the advent of social media.
Podcast apps like Spotify and Apple are heard by millions of listeners. Most people use their free time commuting to and from work to learn something new or unwind by listening to meaningful content. If your company is making sustainable fabrics, then podcast content related to climate change will help increase the mileage and visibility of your product.